I work at the intersection of business needs and user experience. I help teams understand their customers, test their hypotheses, identify compelling opportunities, and iterate to effective solutions.
I'm currently working on operational tools with bikeshare company Motivate, the parent company of Citibike. Prior to that I led research to inform the redesign of Cox Telecommunication's internet self-install kit.
I've also had the pleasure of working with The New York Times, ICANN, Goldman Sach, VICE Media, the Singaporean government, Priceline, Cox Telemcommunications, Pitney Bowes, OkCupid, Amplify, and TechStars, among others.
To assess the current state of the self-install experience, to gauge reaction to a design prototype, to identify usability errors and near term improvements as well as longer term opportunities.
To understand existing operations and to identify opportunity for improvement; to gauge reaction to prototypes and to usability test new solutions.
To understand editorial and video workflows across 12 verticals and 32 different offices and touchpoints for the new content management system, to inform new features and a relaunch of international workflows.
To learn about existing mobile user behavior and needs, to gauge their reaction to new features and concepts, and to inform the mobile product roadmap.
My most impactful work at The New York Times was in helping to launch a widely adopted, Publisher's Award winning internal analytics tool called Stela. Read more.
To learn about the editorial staff's relationship to data, existing motivations for using data and potential data needs, to develop a data tool collaboratively with editorial staff to get them to care about user behavior data and to factor that data into their editorial cycle.
The Best Sellers list is a list of top selling books in the US. Readers use on the list to help them decide which book to read next and publishers use it to put weight behind their titles to sell rights internationally.
To learn about existing reader behavior and needs, to gauge reaction to potential new features and design concepts, and to involve our newsroom stakeholders as partners in the process.